Building Trust One Vehicle at a Time
Where family values meet expert auto care.At Victory Tire & Auto, we fix it all. But no matter the job, our promise stays the same: quality work and genuine care every time.
We know how important your vehicle is to your daily life, so we treat every car like it’s our own. That means getting the job done right, keeping disruptions to a minimum, and standing behind our work with an industry-leading warranty. Whether it’s a quick fix or a major repair, we’re here to keep you on the road safely for all of life’s miles.
Victory: Where We Started
Victory was founded in 1997 by Jeff Matt
5 Minnesota Locations by 2012
By 2019, more locations established including Florida (2014) and Wisconsin (2019)
Victory joins the Straightaway family of brands to help them further expand across the Midwest
Victory adds 6 new locations now with 25 locations to service you!
Exceptional service remains stronger than ever.
As Brand President of Victory Tire & Auto, Jeff Matt leads the brand in achieving its goals and driving success. With a passion for building a first-class organization, Jeff finds immense reward in shaping a company that reflects his original vision and values since Victory’s founding on March 1, 1997.
Originally from Minnesota, Jeff and his wife, Debby, now split their time between Minnesota and Florida. Married for 36 years, the couple cherishes their family, which includes two married children and three energetic grandsons.
Jeff’s free time is all about family, sports, and outdoor fun. A longtime Minnesota Vikings and Timberwolves fan, he has held season tickets for over 25 years. When he’s not cheering on his favorite teams, he enjoys fishing, staying up to date with current events, and watching shows like Shark Tank and Hard Knocks. Sharing laughs with his grandsons over AFV is a particular highlight.
Jeff’s journey started humbly, riding his bicycle to a small diner to clean grills. His early entrepreneurial spirit also saw him mowing lawns and shoveling sidewalks for neighbors. Over the years, his sense of community and generosity has grown, exemplified by his frequent travels to India, where he and his wife have informally adopted multiple families and two orphan girls who lovingly call them Mom and Dad.
Victory was founded in 1997 by Jeff Matt, who had a vision of creating an automotive repair shop where customers would always feel valued and well-cared for.
Victory was founded in 1997 by Jeff Matt, who had a vision of creating an automotive repair shop where customers would always feel valued and well-cared for.
Growing up in Minnesota, Jeff worked as an automotive technician and knew firsthand the importance of trust and quality in service. His dream was to open a shop where people never felt taken advantage of and where the highest level of service was always offered at the best price. That vision came to life with the opening of a small, one-bay shop in Spring Lake Park, and it’s been thriving ever since.
Over the years, Victory Tire & Auto has grown thanks to the incredible support of our loyal customers. From those early days in Spring Lake Park, we’ve expanded our services and reach, always staying true to Jeff’s original commitment to customer satisfaction.
As we continue to grow, our dedication to providing exceptional service remains stronger than ever. Whether it’s through our skilled technicians or our customer-first approach, we’re proud to continue Jeff’s legacy of excellence.
We Believe in Paying it Forward
At Victory, we’re in the business of fixing cars, but we’re also here to drive something bigger. Every time you visit us, you’re part of an initiative beyond the repair bay. We’re proud to pour a portion of our time, resources, and heart into local nonprofits, schools, and community organizations, making a real impact. Because to us, “full service” means looking out for people, not just vehicles.
We keep our prices fair, our work honest, and our focus bigger than ourselves. When you choose Victory, you’re helping support families, fund local programs, and uplift the neighborhoods we all share. It’s auto care with purpose. And it starts with you.
Meet the Victory Auto Family of Experts
Behind every smooth repair and five-star experience is a crew of real people who love what they do. Our team isn’t just made up of technicians and service advisors; they’re problem-solvers, car enthusiasts, and community-minded folks who take pride in treating every customer like family. Get to know the faces that keep Victory Tire & Auto rolling strong, one honest repair at a time.
