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Plaza Tire & Auto logo featuring a stylized car, red wrench, and Powered by Victory text.
Quality work. Genuine care. For all of Elk River’s miles.
Reliable auto care for the drivers connecting Sherburne County to the Twin Cities every day.
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Monday – Friday 7:00 AM – 6:00 PM

Trusted Auto Repair & Maintenance in Elk River, MN

Elk River has kept its small-town character while growing into one of the busiest communities along the US-10 corridor. Between the daily haul into Minneapolis, weekend trips to Sherburne County’s trail system, and the trucks and trailers that come through downtown, vehicles here work hard year-round. A breakdown on Highway 169 or Main Street isn’t just inconvenient; it can throw off your whole week.

Victory Tire & Auto, formerly known as The Tire Shop & Service Center, brings the same honest approach that we’ve been using across the Twin Cities for decades right here to Elk River. We diagnose it right the first time, explain what we find in easy-to-understand language, and stand behind the work with a warranty that keeps going long after you’ve left the shop.

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Location Information

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19244 Freeport St. NW, Elk River, MN 55330

Call Now

(763) 315-0630

Hours

Monday – Friday 7:00 AM – 6:00 PM

Victory Value Specials

Keeping your vehicle in top shape shouldn’t break the bank. That’s why we offer exclusive deals on repairs and maintenance, so you get the best service at the best price. Check back often for limited-time offers and seasonal savings—because quality auto care should always come with a great deal.

Need a Second Opinion?

We offer a FREE second opinion to give you peace of mind!

Present inspection or diagnostic results from another repair facility at time of appointment. Additional diagnostic charges may apply. Cannot be combined with other offers. Limited time offer. Source: 00-002-121
Super Savings!

Save $25 off $100
Save $50 off $250
Save $100 off $500

Invoice must be over tiered amount prior to tax & fees. Excludes tires, batteries, Intoxalock, and rideshare inspections. Cannot combine with other offers. Limited time offer. Source: 00-023-079
$47/$67 – Full Service Oil Change

Save up to $25

Includes digital safety inspection

$47 Synthetic Blend/$67 Full Synthetic. Includes up to 5 quarts oil and standard filter. Diesels and some vehicles extra. Maximum savings $25. Taxes and fees not included. Cannot combine with other offers. Limited time offer. Source: 00-023-119

Auto Services That Keep Elk River Moving

Our Elk River location covers everything from a fast oil change to the full diagnostic work that separates a real fix from a guess. Every visit includes an in-depth digital vehicle safety inspection, and most repairs are backed by our 5-year/50,000-mile warranty—the strongest in the industry.

Tires

No matter if you’re looking for a brand-new set or need a quick repair, we offer quality tire options backed by a 44-point assurance inspection.

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Brake Repair

From brake pad replacements to full system inspections, we make sure your brakes deliver safe, reliable stopping power every time.

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Engine warning icon on a blue background, indicating potential vehicle malfunction or check engine status.

Standard Maintenance

Keep your vehicle running smoothly with our standard maintenance services, designed to prevent issues before they start.

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Oil Change

Protect your engine from internal breakdowns with our premium oil change services for optimal performance and longevity.

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Icon of a speedometer with needle pointing right, symbolizing speed, performance, and efficiency on a blue background.

Electrical Repairs & Replacements

Skilled diagnostics and repairs to fix electrical issues before they spark bigger problems.

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Steering Corrections

Precision steering services to keep your vehicle responsive, stable, and easy to handle on every drive.

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We’re the Auto Shop That Works Around Your Day

Between the commute down Highway 10, hauling gear for a weekend on the river, and everything in between, Elk River drivers don’t have time for an auto shop that drags things out. We run our business the way you’d want it run: fast diagnostics, honest updates, and no runaround.

Our waiting area is clean and comfortable, with Wi-Fi so you can keep moving even while your car isn’t. When a repair is going to take longer than expected, we’ll line up a loaner so your plans don’t have to change. At Victory, it’s always clear communication and work you can trust.

  • Wi-Fi and a comfortable lounge area
  • Loaner vehicles available
  • Same-day service options
  • Transparent, upfront pricing
  • Family-friendly environment

Road Tested & Customer-Approved

Over 4200 reviews
(4.7/5)
Very helpful and professional!

“Excellent service with my grand Cherokee, quick turnaround from delivery to finish. The staff does great work and are very efficient in looking for any signs of problems that I did not notice! Very helpful and professional! I trust and appreciate them with everything they do!”

Randy BensonAlexandria, MN
Over 4200 reviews
(4.7/5)
Will definitely come back in the future!

“The employees worked great with me and the GM really was awesome through the whole process . Even though we didn’t like the bill which no one ever does , I’m still glad they were there to explain every piece of it and be understanding . I appreciate everything they did for our Mazda and it is working great no issues. Will definitely come back in the future for any auto repairs or tire swaps.”

Josh HinzAlexandria, MN
Over 4200 reviews
(4.7/5)
I’d highly recommend this place!

“The MOST friendly staff! We were in town for the 4th of July and ended up having a leaking rim, which obviously is not ideal for a road trip. They were so professional and problem-solving oriented. I’d highly recommend this place! So thankful for them!”

Abby BradfordAlexandria, MN

Common Questions From Elk River Drivers

Every time you visit our Elk River Victory Tire & Auto Shop, you’ll receive a digital vehicle safety inspection that covers:

  • Tires, brakes, and suspension components
  • Steering and alignment
  • Battery health and electrical systems
  • Fluid levels and engine condition
  • HVAC performance and visible wear points
  • Upcoming maintenance needs

We use photos and video to document what we find so you can see for yourself and make the decision on whether or not to move forward with any work.

Between gravel roads, frost heaves, and the potholes that show up every spring thaw, Elk River drivers put more stress on their suspension and alignment than most. Signs it’s time for a check include:

  • Your vehicle pulls to one side even on a flat, straight road
  • The steering wheel sits off-center when driving straight
  • Uneven or rapid tire wear on one edge of the tread
  • Vibration through the steering wheel at highway speed

Left unchecked, poor alignment doesn’t just affect handling; it wears down tires faster and can strain other suspension components. A quick inspection tells you exactly where things stand.

Your transmission doesn’t usually fail without warning. Watch for:

  • Slipping, hesitation, or a delay before the vehicle engages the gear
  • Grinding, shaking, or clunking when shifting
  • A burning smell, which can indicate overheated transmission fluid
  • Fluid that looks dark, cloudy, or smells off when checked

Catching transmission issues early is one of the biggest money-savers in auto repair, as a fluid or filter service is a fraction of the cost of a rebuild. If something feels off, don’t wait to have it looked at.

Tires are your only contact with the road, and worn ones affect everything from braking distance to how your vehicle handles wet or icy pavement. Check for:

  • Tread depth at or below 2/32”, easily checked with a penny or tread gauge
  • Visible cracking or dry rot on the sidewalls
  • Uneven wear patterns, which can also point to an alignment issue
  • Bulges or blisters anywhere on the tire

If you’re regularly driving gravel or rural roads around Elk River, tires tend to wear a little differently than strictly highway driving—it’s worth having them checked more often than the mileage guidelines suggest.

Schedule Auto Repair in Elk River, MN Today

Whether it’s a routine oil change or a repair you’ve been putting off, the Victory Tire team in Elk River is ready. No matter your reason for walking through our doors, you’ll always get simple answers, experienced technicians, and a warranty you can count on. Book your next appointment today.

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